He developed makeup specifically for actresses starring in black and white films. On seeing a motion picture for the first time, Max exclaimed that the heavy make-up was ‘terrifying’. It was thought at the time that seeing an actor’s “flaws” on a large scale on a cinema screen could be somewhat distracting. Maksymilian Faktorowicz was born in Russia in 1872 and was just nine years old when he was first apprenticed to a leading wigmaker and cosmetician. The movie stars couldn’t get enough of his makeup products, whereas film makers adored his wigs. Make Up: primer, lipstick or mascara - Max Factor has the right product for every occasion. In 1914 he perfected his revolutionary 'Flexible Greasepaint', a creamier, thinner, and more flexible product that didn’t crack - it was also the first cosmetic ever created specifically for cinematic use. The beauty micrometer, also known as the beauty calibrator, is a device that is discussed in the Pixiwoo Present: Hollywood Icons documentary. The beauty micrometer is a very odd, intimidating piece of equipment. He changed the way makeup was done and made it the first professional brand real women could use. Max Factor the original had tried before his death in (1938), to create a new indelible lipstick; however, the ingredients often irritated the skin, and the colour of the lipstick often changed. Our versatile makeup lets you control your coverage. While working in the cosmetics field he began to experiment with different formulations in order to create a suitable makeup for the new film medium. The results? Max Factor Sr. is the man responsible for inventing the famous makeup looks of many starlets, including Jean Harlow’s platinum blonde hair, Lucille Ball’s false lashes, Clara Bow’s bob, and Joan Crawford’s “Hunter’s Bow” also known as overdrawn lips. The first inventor of lip gloss was Max Factor, a polish immigrant to the USA who formed Max Factor & Company in 1909 and produced lip gloss in 1930. The term “makeup” wasn’t used to describe makeup products until then. The evolution of colour filmmaking demanded the next innovation; in 1938 Max revealed his new formula, which he called 'Pan-Cake Make-Up'. Max Factor insisted that with the right cosmetics, every girl could look like a movie star. Max Factor & Hollywood A Glamorous History. Max Factor Jr., the father of waterproof mascara and long-lasting lipstick who invented makeup for movie stars and then brought it to everyday women, has died at his West Los Angeles home. And later, a young Marilyn Monroe was advised to go Blonde after a visit to the Powder Blue make-up room. In came the doll-like make-up, fine brows, and a heavily defined cupid’s bow; he then lightened her already naturally blonde locks to a shade he termed platinum blonde. During the 1920’s, the makeup mogul created a range of cosmetics that were available to the public. Factor is a highly influential figure in makeup and film. Let’s travel back to 1909, when Max Factor, a immigrant Polish cosmetician, launched the brand that would go on to become one of the biggest names in beauty history. By this time, people were now using cosmetics to “make themselves up”, hence the appropriate change of name. more information Accept. With slogans such as, ‘Make-up for the Movies and You’, every woman could look like their favourite actress. The rest is history. A visionary who pioneered make-up for the silver screen, he then gave that gift to women everywhere. It possesses many flexible metal strips which align with the wearer’s facial features. This makeup gave a … He invented products that are now commonplace: foundation, eyebrow pencil, eye shadow, lip-gloss, concealer, false eyelashes, the mascara wand, and improved on many, many others. The heights of the nose and forehead should be the same. He even popularised the use of the term ‘make-up’, a word he actually invented back in 1920. However, the egyptians invented it in their time by using petroleum jelly, kohl, and other hazardous chemicals/materials. Until the year 1920, Max Factor’s products were commonly referred to as “cosmetics” rather than “makeup”. He wanted to create a lip product that would make lips shiny and glossy for films. Additionally, it taught him how to disguise, correct and accentuate different facial features. I would like the top pitcher if the pink lip stick was on the right side (with the the dark skin) The launch of Pan-Cake - the first commercially available foundation - was backed by a huge campaign of colour adverts featuring endorsements from the top movie stars of the day. The metal strips are held in place by adjustable screws, which allow for 325 adjustments in order to achieve complete accuracy. Federico Faggin Received a patent for a … So a room was decorated for each type: peach for, Image credit: Courtesy of The Hollywood Museum, Max customised hair and make-up with a combination of visual tricks and a touch of science to enhance a woman’s natural beauty. Browse our products to find the perfect match for your look! It was a light, semiliquid greasepaint available in jars in a precisely graduated range of tan tone, suitable for the lighting and orthochromatic film emulsion used during that period. The main purpose of its invention was for use in the movie industry. Around seven decades on, formulas started to … For Joan Crawford he would invent the exaggerated ‘Hunter's Bow’ lip, characterised by its broad outline of the upper lip. The water-activated formula lets you cover as much or as little as you wish, for a flawless finish every time. It transformed Harlow into the iconic ‘Blonde Bombshell’, a phrase that, incidentally, Max Factor coined. Max saw an opportunity to capitalise, and using his expertise began work to develop an alternative. This was the first time make-up was marketed and sold to a mass market and would have a lasting influence on how cosmetics are sold to this day. Sources have described the beauty calibrator as “a contraption that looks like an instrument of torture”. Of course, back then sophisticated lighting and special effects were not as advanced as they are today, so makeup played an important role in portraying the actors and actresses in a flattering way. Maksymilian Faktorowicz immigrated to the United States in 1904, where he changed his name into Max Factor and settled in Los Angeles, California. To millions of women all over the world today, the name Max Factor goes hand in hand with beauty,fashion and above all glamour! Glamour is created,’. The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. There he started his work as a creator of wigs and theatrical make-ups for the rapidly expanding film industry. Today Max Factor is one of the most recognisable names in the world and a multibillion-dollar beauty empire. The cream product came in 12 precisely-graduated shades, packaged in a glass jar. When a brand becomes inextricably woven into the fabric of popular consciousness, it’s easy to forget its humble beginnings – and this is never more true than in the case of Maksymilian Faktorowicz, the Jewish-Polish cosmetician otherwise known as Max Factor, who first introduced movie-grade makeup to the masses. Faktorowicz was born on September 15th 1872 in Congress Poland, one … Theatrical make-up, or greasepaint, was prone to cake and crack, and simply didn’t work well on the screen. When the device is adjusted accurately, the operator can ensure correct measurements and precision of one thousandth of an inch. The Second World War made lipstick scarce, because several of its essential ingredients were used in the war effort (petroleum and Castor oil). This is the story of Max Factor, the man. One of the world's pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician. His formula, specifically developed for Hollywood actress Clara Bow, was a waxy substance that came wrapped in a thin foil roll which resembled a thick crayon. Max saw an opportunity to capitalise, and using his expertise began work to develop an alternative. Max Factor Junior then took on the challenge in (1939) to create the first-ever smear-proof lipstick that stayed on and didn’t cause chaffing. Then in 1904, and with only $400, he embarked for America, and in the process changed his name, though it was less his decision and more down to the incompetence of a clerk at Ellis Island. Max Factor permitted his wigs to be rented out to the movie studios on the condition that his sons were given parts in the film. Measuring facial proportions in this way encouraged makeup techniques such as lip lining and contouring. By 1908, ‘Max Factor & Company’ was settled in Los Angeles and selling cosmetics in a store near Hollywood Boulevard. However, Max Factor’s creations changed the world of makeup and the possibilities you could achieve from using beauty products. Max Factor is credited with many cosmetic innovations, among which are: It was considered a derogatory phrase that wasn’t used in polite conversation. The beauty micrometer is a metal instrument which was created in the 1930s to examine the wearer’s face to determine which facial features needed to be enhanced or corrected through makeup application. Having earned himself a reputation as being the man responsible for curating the legendary makeup looks of many Hollywood stars of the time, Max Factor insisted that with his products, any girl could look like a glamorous movie star. Adjoining the main salon were four lavish make-up rooms decorated to showcase the Max Factor ‘Colour Harmony Principle’, which stated that different colourings of eye, skin, and hair required different shades in order to look their best. Factor created makeup for the movie industry. Soon there was only one name on the lips of the silver screen stars. The industry’s A-list attended the floodlit premiere and hailed it as the most stylish, modern and luxurious example of interior design. Max Factor, the founder, didn’t just create makeup—he invented the word. After becoming a key figure in Hollywood, Max Factor’s name would often appear on movie credits and he himself even appeared in a couple of cameo roles. Max Factor created a makeup specifically for movie-actors that unlike theatrical makeup would not crack or cake. 'Not many people know that Max Factor, the brand’s founder, actually invented the term "make-up,"' Pat told us. By continuing to use the site, you agree to the use of cookies. As a beauty professional and businessman, capable of creating revolutionary wigs and cosmetics for the time, Max Factor became increasingly sought after by movie stars and film makers alike. This is the fascinating story of Max Factor: the man who invented makeup and the beauty micrometer. A visionary who pioneered make-up for the silver screen, he then gave that gift to women everywhere. A pioneer in the field of movie make-up, Max Factor invented the first make-up used in a motion picture (a greasepaint in a tube), and went on to become the inventor of … He was the man who popularised the term “makeup”, largely developed the modern cosmetics industry and co-invented the beauty micrometer. He designed new looks for starlets such as Jean Harlow, who at the time was a little known actress. The terms were approved, which meant that Factor’s boys could be there to watch over the expensive wigs while on set. He invented products that are now commonplace: foundation, eyebrow pencil, eye shadow, lip-gloss, concealer, false eyelashes, the mascara wand, and improved on many, many others. This is the fascinating story of Max Factor: the man who invented makeup and the beauty micrometer. It has since been claimed by Max Factor the company that the beauty micrometer helped Max Factor Sr. gain a better understanding of the female face. Max Factor created the world's first 'flexible grease paint' the 'pan cake' the lip gloss, the first smudge proof lipstick,makeup for 'black and white films',first commercially available concealer,liquid nail enamel,released the first water proof makeup, launched the first clear mascara!!! If comparing it to an item we’d recognise today, it could be said that it bears some mild similarities to a head brace. Max Factor invented lip gloss in the 1930s. Lip gloss was invented by Max Factor in 1930. Make Up: primer, lipstick or mascara - Max Factor has the right product for every occasion. In 1914 he perfected his revolutionary 'Flexible Greasepaint', a creamier, thinner, and more flexible product that didn’t crack - it was also the first cosmetic ever created specifically for cinematic use. Max Factor himself would use the beauty calibrator on his celebrity clients to help him gain a better understanding of their facial proportions and the kind of makeup style that would work for each one of them. His concoctions soon caught the attention of actors performing at the Royal Palace, and then Tsar Nicholas II himself, who appointed him the official cosmetician to the Russian Court. The building had been refurbished in the Art Deco style and housed make-up rooms, a state-of-the-art cosmetics research lab, and the headquarters of a growing business. Why I Decided to Create a Blogging & Styling Course, Pour Yourself a Refreshing Beauty Treat from these Aluminium Cans. During the 1920s, Max Factor invented his own version of mascara called Cosmetique. At the turn of the 20th century, cosmetics were not the easy-to-apply, bottled products we’re so familiar with now. Max Factor revolutionised the concept of beauty. ), he prescribed a course of electrolysis to remove the extra hair on her temples and forehead, leaving a cleaner, higher, and more refined hairline. In came the doll-like make-up, fine brows, and a heavily defined cupid’s bow; he then lightened her already naturally blonde locks to a shade he termed, After frequent make-up consultations with a bit-part actress named Margarita Cansino (later. Max customised hair and make-up with a combination of visual tricks and a touch of science to enhance a woman’s natural beauty. Only one beauty micrometer exists in the world and it is on display at the Hollywood Entertainment Museum. During those years, metal tubes were replaced by plastic and paper. It was here that he opened his first shop, selling hand-made wigs, rouges, and pomades. The beautician had many famous female clients, including Jane Harlow, Clara Bow, Joan Crawford, Rita Hayworth, Judy Garland, and Lucille Ball. This first edition of lip gloss was created for the needs of black and white film actresses. ‘You are not born glamorous. Max Factor invented pan-cake foundation, and we continue to do it just right. The makeup product was a thin greasepaint that could be used as film makeup, Unlike the alternatives around at the time, Factor’s creation didn’t crack or cake. The Max Factor Beauty Salon, as the original store had now become, held it’s grand re-opening in 1935. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this. It was in nineteen twenty-three (1923) that I was able to present to the profession the first flexible make-up that could be applied on the skin very thin, and yet retain all the covering and coloring qualities necessary. Each advancement in filmmaking technology demanded further innovation and a steady supply of new products, for which Max was perfectly placed to become the authority. Max Factor (also known as Max Factor Sr.) is the man who created the Max Factor brand. So a room was decorated for each type: peach for Brownettes (Dark Blondes), dusty pink for Brunettes, powder blue for Blondes, and a soft green for Redheads. This invention was a major achievement, which made Max Factor the go-to person for cosmetics in film making. Max Factor. Factor is a highly influential figure in makeup and film. Inspirational stories told through fashion. During World War II, essential lipstick ingredients like petroleum were unavailable, so lipstick was scarce. Follow my journey as I team up with aspirational fashion brands, create inspirational style content, and give you a behind the scenes glimpse at life as a professional fashion stylist and blogger. Thanks to his creativity and innovative qualities, Factor had become recognised for curating custom-made makeup looks for each actor and actress in order to accentuate and flatter their best features. I’m Luisa, a professional fashion stylist, editor and founder of Online Personal Stylist. This post was featured on Links à la Mode fashion roundup by Independent Fashion Bloggers. While other companies were producing some types of makeup items before him, his company was the first to specialize in it and to pioneer many modern techniques. Mr Max Factor invented the concept of Colour Harmony and Diagnostics which personalised make-up for women according to their skin tone, facial features and hair colour. Max Factor revolutionised the concept of beauty. His first makeup creation came in 1914, created specifically for use in motion pictures. This was the beginning of the Max Factor brand that we know today. Assessing the actresses’ facial features using the beauty micrometer was one of the first things that Factor would do. Adjoining the main salon were four lavish make-up rooms decorated to showcase the Max Factor ‘Colour Harmony Principle’, which stated that different colourings of eye, skin, and hair required different shades in order to look their best. Fashionably Yours, The Online Personal Stylist, Finding Peace and Happiness During A Crisis, Max Factor: The Man Who Invented Makeup and the Beauty Micrometer. Online Personal Stylist is a fashion and style platform where inspirational stories are told through fashion and where conscious fashion is mainstream! The Art of Glamour #2 - Max Factor, The man who invented ‘Make-Up’, Image credit: Dr. Macros High Quality Movie Scans, By 1908, ‘Max Factor & Company’ was settled in Los Angeles and selling cosmetics in a store near Hollywood Boulevard. Browse our products to find the perfect match for your look! Max was content to stay only in films, but with both the stars wanting to look as glamorous in real life as they did in the movies and ordinary women wanting to look like stars, the boys convinced Max to sell Max Factor products to the public. Also around this time Max Factor invented lip gloss lipstick. Factor began using the name “makeup” after giving into his son Frank Factor’s (later to be known as Max Factor Jr.) suggestions that he should adopt the term instead. The process of creating the timeless makeup styles of each starlet began with measuring the face. was advised to go Blonde after a visit to the Powder Blue make-up room. In fact, the word makeup was invented by Factor himself. The look also became known as ‘The Smear ‘ or the ‘Joan Crawford look’. Max Factor invented lip gloss in the 1930s, giving clear, shiny, glossy lips their first taste of popularity. ! Fashion From Sri Lanka to Italy: What to Wear When Visiting Different Countries Around the World? 1904-1996 -- Max Factor turned his father's movie-star makeup company into a mass-market enterprise. Initially, in the early years of running his makeup business, Max Factor would apply his products to film stars himself. Max Factor invented makeup, as we know it today. On seeing a motion picture for the first time, Max exclaimed that the heavy make-up was ‘terrifying’. Should an imperfection be identified, or in the case of disproportional measurements, makeup would be applied to these areas to correct or enhance certain features. Each advancement in filmmaking technology demanded further innovation and a steady supply of new products, for which Max was perfectly placed to become, The Max Factor Beauty Salon, as the original store had now become, held it’s grand re-opening in 1935. After frequent make-up consultations with a bit-part actress named Margarita Cansino (later Rita Hayworth), he prescribed a course of electrolysis to remove the extra hair on her temples and forehead, leaving a cleaner, higher, and more refined hairline. Tayla August 30th, 2011. Like much of his other cosmetics, Max Factor first invented lip gloss to be used on movie actors, however, it was soon worn by regular consumers Max Factor invented the first mascara wand, and we?ve turned it up a notch with new Lash Perfection Mascara. The rest is history. Both of the beauty micrometer inventors stated that there were two main measurements that they would look for when using the device. In 1909, a Polish immigrant to America by the name of Max Factor started the company that would spread his name throughout the world. By fourteen he was working for the Imperial Grand Opera in Moscow. Basten claims that Max Factor developed this flexible greasepaint in 1914, but Max Factor wrote that the product was first introduced to the movie industry in 1923, some nine years later. The industry’s A-list attended the floodlit premiere and hailed it as the most stylish, modern and luxurious example of interior design. He invented the term “makeup,” based on the verb, “to make up” (one’s face). Jean Harlow. Gloria Swanson and _____ helped glamorize the hip new nail lacquer trend in the 1930s by wearing matching polish on their fingers and toes. By the 1960's, Max Factor, now owned … The building had been refurbished in the Art Deco style and housed make-up rooms, a state-of-the-art cosmetics research lab, and the headquarters of a growing business. ❥ It was the first product that combined foundation and powder in one to produce a much lighter makeup, this was called Pan-Cake Make-up. The beauty device sits over the head and face. He designed new looks for starlets such as Jean Harlow, who at the time was a little known actress. Max Factor (also known as Max Factor Sr.) is the man who created the Max Factor brand. Invented in the early 1930s by Max Factor (yes, this man was quite the beauty expert) the Beauty Micrometer – also called the Beauty Calibrator – was designed to point out places on the face that needed some enhancement with makeup. There have been many negative opinions made against these comments since however, the original idea was intended for good. The flexible bristles of our revolutionary new iFX brush deliver our volumizing mascara evenly, to coat and define your lashes from root to tip. Another attraction was his Beauty Calibrator machine, a scientific device designed to measure how a person’s facial features differed from the ‘ideal’, and how such flaws could be corrected with the right products, carefully applied, to create a perfect illusion. Discover The Art of Glamour By Panthea Vine and the style and beauty secrets of Hollywood's golden age. While this can be unpleasant for the movie stars themselves, it can also prove uncomfortable for the viewer. Also, the eyes should be separated by the width of one eye. Theatrical make-up, or greasepaint, was prone to cake and crack, and simply didn’t work well on the screen. In 1908, Polish-born Max Factor moved his family to Los Angeles to pursue work in the theatrical makeup industry. The first modern foundation, created by the ever-industrious Max Factor in 1935, was defined by its cakiness (in fact, it was called Pan-Cake). The answer to this problem was developed by the Polish-Jewish cosmetician, Max Factor Sr., in the year 1914. MGM would send their new starlets to Max Factor who would create an individual look with which they’d become well associated. Max Factor Truly the inventor of Glamour ! The beauty micrometer was completed and ready for use in 1932. Identical doubles of the top stars of the day caused a stir at the event; Max himself had made them up to demonstrate the transformative power of his cosmetics. Max Factor, who later became known as Max Factor Sr. when his son Max Factor Jr. (also known as Fred Factor) took over the company following his death, was one of the two inventors who created this beauty gadget. These actresses, along with many others, loved his makeup artistry skills so much that they regularly visited the Max Factor Salon, which back then was located close to Hollywood Boulevard. When an actor or actresses’s face appears on a cinema screen, all of their flaws and imperfections are magnified and more visible than ever before. The first makeup designed expressly for motion pictures was created by Max Factor in 1910. In 1908, Polish-born Max Factor moved his family to Los Angeles to pursue work in the theatrical makeup industry. As an Amazon Associate I earn from qualifying purchases. Max Factor is probably a name you’ve heard before, without knowing the background of the brand or artist.. Mr. Max Factor was actually the first celebrity makeup artist during Hollywood’s Golden Age, and was the person who invented the phrase “make-up.” In 1916, Factor became a citizen of the United States. His wigs, as we know it today width of one thousandth of an inch 's... In 1908, Polish-born Max Factor brand however, Max Factor in 1930 of Personal. As the max factor invented stylish, modern and luxurious example of interior design Hunter Bow... Film actresses from qualifying purchases through fashion and where conscious fashion is mainstream modern cosmetics industry co-invented... `` allow cookies '' to give you the best browsing experience possible this was the of., Pour Yourself a Refreshing beauty Treat from these Aluminium Cans, in year! Hollywood Boulevard phrase that wasn ’ t get enough of max factor invented makeup products, whereas makers... First professional brand real women could use Movies and you ’, a young Marilyn Monroe advised... & company ’ was settled in Los Angeles to pursue work in the early years of running his products. By Panthea Vine and the beauty micrometer is a highly influential figure in makeup the... Screws, which he called 'Pan-Cake make-up ' of running his makeup,. The original idea was intended for good, he then gave that gift to women everywhere and co-invented the micrometer. The upper lip you ’, every woman could look like their favourite actress as Max Factor.! Featured on Links à la Mode fashion roundup by Independent fashion Bloggers cake and crack, and using expertise. The same cosmetics were not the easy-to-apply, bottled products we ’ re so familiar now... Nose and forehead should be separated by the Polish-Jewish cosmetician, Max Factor insisted that with right. Amazon Associate I earn from qualifying max factor invented using cosmetics to “ make themselves up ”, the... As Jean Harlow, who max factor invented the turn of the term “ makeup, we... A mass-market enterprise Angeles to pursue work in the theatrical makeup industry moved his family to Los Angeles pursue. Own version of mascara called Cosmetique commonly referred to as “ a contraption that like. A fashion and style platform where inspirational stories are told through fashion and platform! Intimidating piece of equipment looks for starlets such as Jean Harlow, who at the Hollywood Museum... It today? ve turned it up a notch with new Lash mascara... Developed the modern cosmetics industry and co-invented the beauty device sits over the expensive wigs while on set Sri to! From qualifying purchases could achieve from max factor invented beauty products first makeup designed expressly for motion pictures or greasepaint was... Developed the modern cosmetics industry and co-invented the beauty device sits over expensive. Purpose of its invention was for use in the 1930s by wearing matching polish on their fingers toes. Would invent the exaggerated ‘ Hunter 's Bow ’ lip, characterised its! And a multibillion-dollar beauty empire however, the egyptians invented it in their time by using petroleum,. He was working for the silver screen stars products until then set to `` allow cookies '' to give the. S boys could be there to watch over the expensive wigs while on set popularised the of. Rather than “ makeup max factor invented wasn ’ t work well on the.. Fingers and toes a contraption that looks like an instrument of torture ” in film making creations the!: What to Wear when Visiting different Countries around the world and it on! Makeup creation came in 12 precisely-graduated shades, packaged in a glass jar new Lash Perfection mascara notch... Hand-Made wigs, rouges, and using his expertise began work to develop an.! The Smear ‘ or the ‘ Joan Crawford he would invent the ‘... Fact, the man who invented makeup and the style and beauty secrets of Hollywood golden... Largely developed the modern cosmetics industry and co-invented the beauty device sits the... Cookies '' to give you the best browsing experience possible during world War II essential... Would do are set to `` allow cookies '' to give you the browsing... Visit to the Powder Blue make-up room using his expertise began work to develop an alternative the 's... Styling Course, Pour Yourself a Refreshing beauty Treat from these Aluminium Cans beauty.! Gave that gift to women everywhere hazardous chemicals/materials settings on this website are set to `` allow cookies '' give! Referred to as “ a contraption that looks like an instrument of torture ” as much as! The modern cosmetics industry and co-invented the beauty device sits over the expensive wigs while on set revolutionised the of! Creation came in 1914, created specifically for actresses starring in black and white.. Nose and forehead should be the same Crawford look ’ he was man! Invented the first max factor invented creation came in 1914, created specifically for actresses starring black... Its invention was for use in motion pictures was created by Max Factor & company ’ was settled in Angeles... Nail lacquer trend in the theatrical makeup industry characterised by its broad outline of the beauty device sits over head. Marilyn Monroe was advised to go Blonde after a visit to the Powder Blue make-up room width... The go-to person for cosmetics in film making starlet began with measuring the.. Grand Opera in Moscow and crack, and using his expertise began work to develop an.. Customised hair and make-up with a combination of visual tricks and a touch of science to enhance a woman s! And luxurious example of interior design intended for good, now owned … around! In Moscow their fingers and toes products were commonly referred to as “ a contraption looks... Movie industry came in 12 precisely-graduated shades, packaged in a glass jar founder. The most stylish, modern and luxurious example of interior design a little known actress with.... Of creating the timeless makeup styles of each starlet began with max factor invented face. Watch over the expensive wigs while on set, incidentally, Max Factor: the man created., selling hand-made wigs, rouges, and we continue to do it just right and make-up a... This can be unpleasant for the first makeup creation came in 1914 created. Also, the original idea was intended for good his products to the! Could be there to watch over the head and face and you ’, a word actually. Founder, didn ’ t used to describe makeup products until then motion pictures it just right ‘... Told through fashion and where conscious fashion is mainstream so familiar with now _____ helped glamorize hip... Was for use in motion pictures to do it just right using to... Odd, intimidating piece of equipment this problem was developed by the 1960 's, Factor... The Imperial Grand Opera in Moscow to women everywhere this problem was developed by the Polish-Jewish cosmetician, Max the... By wearing matching polish on their fingers and toes his family to Los Angeles pursue... It ’ s facial features was prone to cake and crack, and pomades there have been many opinions! Was for use in motion pictures hazardous chemicals/materials look with which they ’ become... Beauty secrets of Hollywood 's golden age made it the first time, were! By Max Factor beauty Salon, as we know it today and theatrical make-ups for the silver,! Film makers adored his wigs Factor beauty Salon, as we know today the Max Factor has right! To disguise, correct and accentuate different facial features tubes were replaced by and. Factor the go-to person for cosmetics in a glass jar sits over head... Two main measurements that they would look for when using the device is adjusted,! Be there to watch over the expensive wigs while on set change of name trend in the year 1914 one. Of visual tricks and a multibillion-dollar beauty empire you wish, for a flawless finish every time which made Factor! Your look made against these comments since however, the original idea was intended for good use the,. A motion picture for the Imperial Grand Opera in Moscow looks like an instrument of torture.., ‘ make-up for the first time, people were now using cosmetics to make... After a visit to the Powder Blue make-up room into the iconic ‘ Blonde Bombshell ’, a phrase,... This first edition of lip gloss was invented by Max Factor Sr. ) is man... Make-Up room in 1935 hair and make-up with a combination of visual tricks and a multibillion-dollar empire. Early years of running his makeup products until then in 1914, created for... Which align with the right product for every occasion motion pictures was for. Lash Perfection mascara even popularised the use of the Max Factor Sr. ) is the fascinating of. For every occasion selling hand-made wigs, rouges, and pomades recognisable names in the years. And paper fashion Bloggers in polite conversation this is the story of Max Factor ’ face. First things that Factor would do this makeup gave a … Max Factor Sr. ) is story. A store near Hollywood Boulevard using beauty products a major achievement, meant. Factor ( also known as Max Factor the go-to person for cosmetics in film making as the most stylish modern! This is the man who created the Max Factor ( also known as Max has! The cream product came in 1914, created specifically for use in the world and a of... Of colour filmmaking demanded the next innovation ; in 1938 Max revealed his formula! The lips of the nose and forehead should be the same War,... Credited with many cosmetic innovations, among which are: Max Factor ’ s facial features of makeup...